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Why We Love Auburn, NY


For 20 years Dave West and his wife Jody have dreamed of moving to Auburn, NY and relocating their beloved jewelry store to their new home.

In the Fall of 2015, they were finally able to make that dream come true!


For the last 20+ years, we have been traveling to Owasco Lake on a summer weekend to relax and unwind a bit – to enjoy the kind of peace I find sitting on the end of a dock, with your feet in water, watching the sun set. I’ve had some of my best creative moments on those afternoons. On the drive home to Rochester the conversation has always been the same – someday.

A couple of years ago, heading out of town one afternoon, we noticed changes starting to happen in downtown Auburn – buildings being renovated, people strolling down Genesee St. or enjoying dinner outside on the sidewalk and we started to think maybe someday is now. Jody and I are getting to that age where you really start to think about where you would really like to be for the second half of your career.

Like any good family business owners, we did our due diligence and the more time we spent researching the market, meeting with people and exploring the possibilities, the more we learned and appreciated what a great place Auburn is to live and work.

Rochester has been good to us. I founded and grew 2 successful businesses in Rochester. It was a big decision to make but now that we are here in Auburn I am glad we made the move.

In the course of my career I have traveled (and still do) to many places, and in this digital world we could live just about anywhere – but no place has the same combination of friendly, welcoming people, natural beauty and overall quality of life that is right here in the Finger Lakes.

That is why we chose Auburn, NY for West & Company! My wife Jody and I love Auburn and decided it was time to make it our home!